Consulting

  • Emerging markets
  • Digital transformation
  • Strategic governance

Advisory

  • Experienced & pragmatic
  • Structured thinking
  • Honest & principled

Adventures

  • Global-outlook
  • Innovation-seeking
  • Passionate, always listening

Our Principles

When you're curious, it's easy to be excited about everything. That's why we use these strategic principles to help focus our energy.

Customer Experience

We are passionate about end-to-end user experience. Each business we explore starts with mapping out the customer's journey and understanding how to take pain out of every touchpoint.

Organic Growth

Our vision is to build sustainable businesses that create long-term impact for their customers. This means we avoid jumping on trends and taking on money to grow a business beyond it's natural state.

Margin Bias

Our preference is for lower-volume, higher-margin opportunities. This allows us to focus on differentiated business models, where we can prioritise quality and customer value over shifting numbers.

Seek Innovation

Innovation does not just mean doing new things: it also means doing existing things better. We are focused on opportunities that allow us to leverage new technologies, processes and ways of thinking.

Low Contact

We are drawn to opportunities where we can leverage automation or outsourcing to minimise our need to intervene. This enables us to focus on efficiency and seamless customer experience.

Keep Ethical

We strive to always act ethical. This means: no corners cut, no shortcuts and no compromise. It also means pursuing opportunities that can make a positive impact on those around us.

What is an Aqajoon?

He's the face of our business. But what is an Aqajoon?

Learn more...